Advancing key marketing objectives through experience, education, and team leadership.
Born and raised in Chicago, IL, I studied Finance and Political Science at the University of Illinois at Urbana-Champaign and was able to leverage my degree into working for two of the most notable, well-established consumer brands in Chicago - Playboy and Encyclopedia Britannica. It was there that I honed my skills as a versatile online marketer, which led me to pursue a challenging position in LA helping a startup scale its customer base. From there, I've helped establish an online testing culture within the online paid acquisition group at Beachbody, and continue to help scale its $1.4 billion sales portfolio.Download Resume
I am a versatile, innovative, and results-oriented marketing leader with over sixteen years of proven success executing data-driven digital strategy, brand building, and user experience across multiple consumer touchpoints.
from 2014 to present day
from 2013 to 2013
from 2011 to 2013
from 2008 to 2011
from 2005 to 2008
from 2000 to 2005
from 1996 to 2000
Degree Coursework: Microeconomic Principles, Macroeconomic Principles, Economic Statistics, Accounting, Corporate Finance, Financial Markets, Employee Benefit Plans, International Financial Markets, Real Estate Investing
Degree Coursework: American Government Organization and Powers, Comparitive Politics, Political Research, Political Theory, American Constitutional System, Political Behavior, Constitutional and Civil Liberties, Emerging Nations, International Relations, Electoral Behavior
Throughout my career, I've taken a jack-of-all-trades approach to marketing, as I feel that the working knowledge of the different platforms my companies have used have given me a deeper knowledge of available tactics to acquire and retain customers profitably. I continue to explore new ways to make each customer's journey to purchase as seemless as possible.
I've worked for start-ups, medium-sized, and large well-known brands, developing a diverse set of skills that have helped me manage end-to-end online marketing campaigns with resourcefulness, efficiency, and results.
I'm always looking to improve my skillset, whether it involves acquiring deep knowledge of hands-on customer acquisition or retention tools, or learning how to become a better leader.
Over the course of my career, I've worked with a lot of talented people that have helped me learn how to be an effective marketer, develop new skills to adapt to the changing online landscape, and reach my goals in competitive and challenging environments. I consider relationship-building the first step in building an effecient marketing organization, and seek to establish effective collaborations with all areas of the business to help us all reach our individual and collective potential.
Below you'll find a small sample of some of the positive feedback I've received throughout my professional career working with cross-functional teams. Interested in hearing more? Reach out to any of my Linkedin contacts to learn more about me.
"Greg is a true athlete when it comes to digital marketing - he can play almost any position like the pro that he is. This versatility served him well when he was on my team at Encyclopaedia Britannica, and it is one of the reasons I hired him again at Playboy. He is both analytical and creative, and has a great blend of business acumen and technical know-how. I would hire Greg again in a heartbeat."
"Speaking as an engineer, I'd say Greg's media literacy and collaborative skills make him an inspiration to work with in a team. He "gets it" without burdening the conversation with needless details. And because his grasp of new media as a business is so well-informed, finding creative solutions with Greg was always a pleasure. When Greg's on your team, things get done well."
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Santa Monica, CA