Greg Drewganis

Marketer. Advisor. Digital Thought Leader.

About me

Advancing key marketing objectives through experience, education, and team leadership.

Greg Drewganis

Marketer, Advisor, and Digital Thought Leader in Santa Monica, CA.

Born and raised in Chicago, IL, I studied Finance and Political Science at the University of Illinois at Urbana-Champaign and was able to leverage my degree into working for two of the most notable, well-established consumer brands in Chicago - Playboy and Encyclopedia Britannica. It was there that I honed my skills as a versatile online marketer, which led me to pursue a challenging position in LA helping a startup scale its customer base. From there, I've helped establish an online testing culture within the online paid acquisition group at Beachbody, and continue to help scale its $1.4 billion sales portfolio.

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Status

5 COMPANIES
565 CONNECTIONS
1000 OF IDEAS
1 GOAL

My resume

I am a versatile, innovative, and results-oriented marketing leader with over sixteen years of proven success executing data-driven digital strategy, brand building, and user experience across multiple consumer touchpoints.

Work Experience

2014 - now

Senior Director, Customer Acquisition & Experience @ Beachbody, LLC

from 2014 to present day

Create, lead and implement interactive strategies across a broad set of tactics and channels as an integrated part of overall branding, acquisition, and website optimization efforts for $1.4B direct marketing company.

  • Provide thought leadership for campaign strategy, conceptualizing large-scale digital acquisition and A/B testing efforts
  • Direct and manage the workflow and utilization of the creative team from ideation to delivery in partnership with cross-functional teams to produce high-quality creative with appropriate velocity
  • Measure operational performance, effectiveness, and ROI of creative and development resources to improve efficiency and effectiveness of marketing acquisition efforts
  • Lead quantitative and qualitative analysis to identify the impact of current and future growth initiatives
  • Effectively communicate ideas, plans and results to executives and key decision makers through transparent reporting and regular C-Suite and Executive presentations in order to maximize marketing execution
  • Actively mentor and adhere to performance management practices to enable contribution and ongoing development of direct reports and junior marketing team members

2013 - 2013

Strategic Marketing Consultant

from 2013 to 2013

Work with small to mid-size businesses to help them develop a stronger online presence, engage website visitors, and gain qualified leads through strategic planning, website design, SEO, SEM, social media, email, and campaign analytics.

  • Build content rich, SEO-friendly websites which include full design, coding, copywriting, and analytics integration
  • Review and optimize of all email program elements including contact capture, design, content, frequency, deliverability, social integration, mobile compatibility, metrics, and segmentation
  • Perform full analysis of online behavior to support business objectives and improve decision making processes, including the review of customer profiles, browsing behavior, content effectiveness, and customer segmentation
  • Create, manage, and optimize SEM accounts through intensive keyword research, creating and organizing ad groups, writing ad copy, developing and testing landing pages, and building reporting dashboards
  • Educate clients on all online marketing best practices and trends with a focus on current needs and opportunities

2011 - 2013

Director of Monetization @ Geni.com

from 2011 to 2013

Led all direct marketing efforts for internet startup until its acquisition in December 2012, focusing on strategic planning, reporting, optimization, and business development efforts to build global subscriber base and revenue.

  • Led product management for all revenue-generating initiatives, including ideation, specs, wireframes, project management, QA, product launch, analytics, and marketing strategy
  • Developed annual marketing plan to support engagement and content initiatives, customer segmentation and targeting, product positioning, and value proposition for acquisition and retention lifecycle programs
  • Generated global subscriber and revenue forecasts to guide product roadmap and board decisions
  • Negotiated CPM, CPC and CPA deals for acquisition programs including affiliate, PPC, display advertising, and retargeting
  • Cultivated and managed partner relationships to drive new acquisition and revenue streams for product platform

2008 - 2011

Senior Manager, Digital Marketing @ Playboy Enterprises, Inc.

from 2008 to 2011

Planned and executed all online customer acquisition, retention, cross-sell, and up-sell programs. Full accountability for determining deliverables, timeline, and budget, interfacing with internal divisions, overseeing vendor and agency involvement, and tracking campaign KPIs.

  • Acted as product manager for customer portal, implementing acquisition and retention programs generating $1.5MM/yr. in new sales and $4.2MM/yr from existing customers
  • Executed print campaigns that generated over $30K/mo. in incremental subscription sales
  • Planned and launched A/B and multivariate tests for organic traffic conversion pages, SEM landing pages, print promotions, email, display banner ads, and order registration pages
  • Built, launched, and actively managed PPC programs for over 50 online subscription products
  • Partnered with creative services, technology, and product development teams to establish requirements for product enhancements and user experience improvements

2005 - 2008

Senior Marketing Manager, Premium Content @ Encyclopædia Britannica, Inc.

from 2005 to 2008

Translated high-level marketing strategy into day-to-day actions to drive customer acquisition and retention strategy. Owned and managed website optimization, customer research, and CRM programs.

  • Worked closely with senior management to create go-to-market platforms for new products, including positioning, pricing, and outbound communication
  • Implemented aggressive A/B and multivariate testing plans that drove double-digit revenue growth
  • Built automated email programs that combined purchase behavior and lifecycle segmentation to maximize response rate and ROI at a per-customer level
  • Advanced brand development and traffic building efforts with the creation of surveys, sweepstakes, RSS feeds, online advertising, video tutorials, and social media initiatives
  • Created reporting dashboards that directly impact marketing decisions, highlighting key business and channel metrics and performance against established goals

2000 - 2005

Online Marketing Manager @ Playboy Enterprises, Inc.

from 2000 to 2005

Advanced company's online marketing capabilities and revenue goals by identifying trends, monitoring the competitive landscape, and building innovative direct marketing and online advertising programs.

  • Built relational database through ESP enabling all marketing divisions and advertising partners the ability to target of 3MM customer based on demographic data, purchase history, and user trends
  • Designed, built, and launched all customer acquisition and retention email programs and tracked delivery rates, open rates, click-through rates, revenue, and profitability
  • Managed internal and external display advertising inventory, budget, trafficking, reporting, and optimization
  • Researched new technology and trends in subscription marketing and online testing platforms
  • Investigated and resolved customer issues through phone, email, and online chat correspondence

MY SKILLS

Throughout my career, I've taken a jack-of-all-trades approach to marketing, as I feel that the working knowledge of the different platforms my companies have used have given me a deeper knowledge of available tactics to acquire and retain customers profitably. I continue to explore new ways to make each customer's journey to purchase as seemless as possible.

  • Microsoft Office
  • Adobe Analytics
  • Adobe Test & Target
  • Google Optimize
  • HTML
  • MicroStrategy
  • UserTesting
  • Clicktale
  • Google AdWords (Certified)
  • Google Docs
  • SEO
  • Wordpress
  • Responsys
  • Silverpop
  • ExactTarget
  • Photoshop
  • DoubleClick
  • Google Analytics (Certified)

"The two most important days in your life are the day you are born and the day you find out why."

-Mark Twain

My Background

I've worked for start-ups, medium-sized, and large well-known brands, developing a diverse set of skills that have helped me manage end-to-end online marketing campaigns with resourcefulness, efficiency, and results.

Team Leadership
Customer Acquisition
Customer Retention
Business Development
Analytics
Research
User Experience
A/B Testing

My Work Process

IDEA

CONCEPT

DESIGN

DEVELOP

TEST

LAUNCH

Have Questions? Let's Chat!

Contact Me

My Certificates

I'm always looking to improve my skillset, whether it involves acquiring deep knowledge of hands-on customer acquisition or retention tools, or learning how to become a better leader.



My Recommendations

Over the course of my career, I've worked with a lot of talented people that have helped me learn how to be an effective marketer, develop new skills to adapt to the changing online landscape, and reach my goals in competitive and challenging environments. I consider relationship-building the first step in building an effecient marketing organization, and seek to establish effective collaborations with all areas of the business to help us all reach our individual and collective potential.

Below you'll find a small sample of some of the positive feedback I've received throughout my professional career working with cross-functional teams. Interested in hearing more? Reach out to any of my Linkedin contacts to learn more about me.

"Greg is a true athlete when it comes to digital marketing - he can play almost any position like the pro that he is. This versatility served him well when he was on my team at Encyclopaedia Britannica, and it is one of the reasons I hired him again at Playboy. He is both analytical and creative, and has a great blend of business acumen and technical know-how. I would hire Greg again in a heartbeat."

-Dan Smith

Oversaw Greg's work as
SVP Consumer Marketing @ Encyclopædia Britannica, Inc.
and SVP Digital Marketing @ Playboy Enterprises, Inc.

"Speaking as an engineer, I'd say Greg's media literacy and collaborative skills make him an inspiration to work with in a team. He "gets it" without burdening the conversation with needless details. And because his grasp of new media as a business is so well-informed, finding creative solutions with Greg was always a pleasure. When Greg's on your team, things get done well."

-Kurt Heintz

Collaborated with Greg as
Senior Media Developer @ Encyclopædia Britannica, Inc.

CONNECT WITH ME

Get in touch with me using the contact methods below.

LET'S GET IN TOUCH

  • gdrewganis@gmail.com

  • 773.319.4-three-4-six

  • Santa Monica, CA

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